Dubbed as “PINASmile: Masayang Muli ang Kwento ng Summer Natin,” the 2014 summer SID aims to promote the Philippines as a unique travel destination that takes pride in the beauty of each region, the country’s colorful culture, and of course, the stories behind the unique and infectious smiles of Pinoys.
“Filipinos will always choose to smile amidst hardships; we find happiness even in the small things. We know how to be grateful and remain positive. We believe in the goodness of others. Indeed, despite the calamities that severely damaged our country, the Filipino optimism shines through,” said head of ABS-CBN Creative Communications Management Robert Labayen.
“PINASmile,” interpreted by today’s hottest loveteam Kathryn Bernardo and Daniel Padilla, brings out the raw and authentic happiness from the simple Pinoys. Kapamilya stars and news personalities were tasked to be the smile seekers and went to different parts of the country to immortalize these blissful moments with their own cameras.
Queen of All Media Kris Aquino, for example, took photos and even selfies with Ivatan women in Batanes, while Andi Eigenmann and Bea Alonzo roamed around Luneta taking pictures of families and friends bonding around the famous park. Angelica Panganiban, John Prats, and Zanjoe Marudo, on other hand, captured the smiles of residents in Mt. Pinatubo.
Also included in the itinerary are provinces that were severely devastated by disasters last year, particularly Bohol, Samar, and Leyte.
“The positive stories and warm smiles from these hard-hit provinces are testaments of how brave and happy Filipinos could be despite the tragedies that our fellow countrymen went through,” explained Labayen. “Let’s make our summer story worth smiling about again, and show the world that the Philippines is one happy place worth visiting and coming back to.”
The “PINASmile: Masayang Muli ang Kwento ng Summer Natin” theme song was written by Robert Labayen, Lloyd Oliver Corpuz, Christer Salire, Revbrain Martin, Jill Cabradilla-Aspiras, Mark Raywin Tome, and Christine Daria Estabillo. Its music was composed, arranged and produced by Bojam and Thyro of FlipMusic, mixed and mastered by RB “Kidwolf” Barbaso and Bojam, and acoustic guitars by Nica Del Rosario. It was directed by Paolo Emmanuel Ramos and Peewee Gonzales.
The 2014 ABS-CBN Summer Station ID was created by ABS-CBN Creative Communications Management headed by Robert Labayen, Johnny Delos Santos, Patrick de Leon and Ira Zabat. The SID Creative and Production team members include Danie Sedilla-Cruz, Edsel Misenas, Kathrina Sanchez, Dang Baldonado, Tina Barbin, Sheryl Ramos, Christine Joy Laxamana, Christian Faustino, Lloyd Oliver Corpuz, Carlota Rosales, Carla Payongayong, Jonathan Perez, Adrian Lim, Chiz Perez, Raywin Tome, Christine Daria Estabillo, Ermil Sanchez, Mark Bravo, Love De Leon, video editors Lorenz Morales and Con Ignacio, logo designer Roger Villon, logo animation Meryl Miranda, print and graphics design head Carmelo Saliendra, motion graphics and brand identity head Oliver Paler, post production specialists Alfie Landayan and Rap Dela Rea, ABS-CBN TV Entertainment, ABS-CBN News and Current Affairs, ABS-CBN Regional Network Group, Star Magic, and the Choose Philippines team.
Other members are technical and production unit head Jaime Porca, technical promo specialist Antonio Medrano Jr., production designer Joon Ku, recording audio engineer Rick James Payumo, director of photography Rommel Sales, videographers Tim Aguirre, Joseph Delos Reyes, Mico Manalaysay, Sheryl Ramos, Christine Joy Laxamana, Edsel Misenas, and Carla Payongayong, photographer Aileen Gooco, talent casters Mary Ann Rejano and Remy Sotto, location manager Marvin Bragas; and production coordinators Jesusa Canilang and Austin De Guzman.
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