Rihanna has released the music video of her What Now single on her Vevo music channel on Friday, November 15, 2013. It already has 3.4 million hits considering it has only been up for just a day.
What Now is the latest single from her Unapologetic album. The music video was directed by Darren Craig, Jonathan Craven and Jeff Nicholas, with Sing Howe Yam as the director of photography.
Here’s the music video:
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