ABS-CBN remained on top of the television ratings in July with more Filipinos tuning in to its programs with a total day audience share of 42%, eight points higher than rival GMA with only 34%, based on data from Kantar Media that cover urban and rural homes.
Total Day (6 AM-12 MN) National TV Viewership in July 2013 by Households:
1. ABS-CBN - 42.0%
2. GMA-7 - 34.0%
3. TV5 - 10.0%
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN also kept its stronghold of the primetime block (6PM-12MN) despite GMA’s new offerings, with a recorded audience share of 47%, higher by 14 points than GMA’s 33%. Primetime is the most important timeblock when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.
Primetime TV (6 PM-12 MN) Viewership in July 2013 by Households:
1. ABS-CBN - 47.0%
2. GMA-7 - 33.0%
3. TV5 - 8.0%
The multi-awarded and longest-running drama anthology in Asia “Maalaala Mo Kaya” secured the top spot among the country’s most watched programs with a national TV rating of 35.4%. It was followed by top-rater “Juan Dela Cruz” with 34.9% and “Wansapanataym” with 32.2%.
The top-rating and Twitter-trending singing-reality show “The Voice of the Philippines,” meanwhile, landed on fourth place with a national TV rating of 29%.
“TV Patrol” once again ruled all newscasts in the country with a national TV rating of 28.7%, beating “24 Oras” with only 18.5%.
Newly launched primetime teleserye “Muling Buksan ang Puso” instantly zoomed to the top of the list with 28.7%, outdoing its rival program on GMA, “Mundo Mo’y Akin,” which only got 21.3%.
Kantar Media’s report also showed that 13 programs in the top 15 in July were produced by ABS-CBN, including “Rated K” (25.8%), “Huwag Ka Lang Mawawala” (24.8%), “Be Careful With My Heart” (22.8%), “Apoy sa Dagat” (22.5%), “Goin’ Bulilit” (21.3%), “”Kapamilya Deal or No Deal” (19.6%), and “Annaliza” (19.4%).
Top 15 Programs in July 2013 (National Homes)
1. Maalaala Mo Kaya (ABS-CBN) - 35.4%
2. Juan Dela Cruz (ABS-CBN) - 34.9%
3. Wansapanataym (ABS-CBN) - 32.2%
4. The Voice Of The Philippines (ABS-CBN) - 29.0%
5. TV Patrol (ABS-CBN)/Muling Buksan Ang Puso (ABS-CBN) - 28.7%
6. Rated K (ABS-CBN) - 25.8%
7. Huwag Ka Lang Mawawala (ABS-CBN) - 24.8%
8. Be Careful With My Heart (ABS-CBN) - 22.8%
9. Apoy Sa Dagat (ABS-CBN) - 22.5%
10. Pepito Manaloto: Ang Tunay Na Kuwento (GMA-7)/Kapuso Mo, Jessica Soho (GMA-7) - 22.2%
11. RJ Nuevas’s Anna Karenina (GMA-7) - 21.7%
12. Goin’ Bulilit (ABS-CBN)/Mundo Mo’y Akin (GMA-7) - 21.3%
13. Magpakailanman (GMA-7) - 19.7%
14. Kapamilya Deal Or No Deal (ABS-CBN) - 19.6%
15. Annaliza (ABS-CBN) - 19.4%
ABS-CBN also dominated other key territories in terms of total day viewership. It earned an average audience share of 43% vs GMA’s 37% in Balance Luzon (areas in Luzon outside Mega Manila); 50% vs GMA’s 28% in the Visayas; and 54% vs GMA’s 25% in Mindanao.
Balance Luzon Total Day TV Vierwership in July 2013 by Households:
1. ABS-CBN - 43.0%
2. GMA-7 - 37.0%
3. TV5 - 8.0%
Total Visayas Total Day TV Viewership in July 2013 by Households:
1. ABS-CBN - 50.0%
2. GMA-7 - 28.0%
3. TV5 - 9.0%
Total Mindanao Total Day TV Viewership in July 2013 by Households:
1. ABS-CBN - 54%
2. GMA-7 - 25.0%
3. TV5 - 11.0%
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
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