David Beckham's H&M underwear line will be launched on February 2, 2012 and the brand has just released a first glimpse of David himself modeling for the line.
The black and white photos will make every Beckham fan sigh, and the non-fans converted. The football superstar wears a variety of tight underwear while he stares at the camera in a somewhat teasing way.
According to the press release, the line's core is quality and longevity and it aims to set a new standard in men's bodywear.
More photos of David Beckham after the jump.
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