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Sarah Geronimo is newest endorser of SMDC

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Sarah Geronimo will soon be seen in billboards endorsing SM Development Corporation (SMDC), the real estate arm of the SM Group of Companies.

Sarah Geronimo

The blessings for the Kapamilya singer and actress has been pouring as of late. Her recent movie, It Takes A Man And A Woman, with John Lloyd Cruz has been such a hit that it currently sits as the second top grossing Filipino movie of all time. She is also a coach in the soon-to-air Philippine edition of the popular reality singing competition The Voice.

That is, of course, aside from the temporarily shelved Sarah G. Presents and several other endorsements that include Jollibee, Cebuana Lhuillier, Sunsilk, Globe and a few more.

News about the SMDC endorsement broke out during the company’s annual stockholders’ meeting. Marketing head Nita Claravall revealed that Sarah will be one of their new ambassadors this year and she’s going to be launched by the end of May.

Anne Curtis for SMDC

Currently, we see Anne Curtis in those big SMDC billboards. The question, however, is: Will Sarah replace Anne? Or will she be just an addition to the company’s popular brand ambassadors?

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