The newest campaign of Snickers titled You’re Not You When You’re Hungry was launched last Friday at the Music Hall of SM Mall of Asia.
Present at the launch were the brand’s new endorsers Azkals Skipper Aly Borromeo, Striker Phil Younghusband and Midfielder James Younghusband.
The three athletes related how at one point in their lives, Snickers was able to satiate their grumbling stomachs.
That’s actually what Lizette Guzman, national sales manager of Mars Philippines, Inc., wanted to say at the launch – that Snickers is a substantial chocolate bar that you can bring along with you to help combat hunger even when you’re on the go. And being a chocolate bar, it will keep you energized to be able to perform better.
Snickers has an ongoing online contest titled You’re Not You When You’re Hungry contest where participants just need to upload their “hungry picture” in the Snickers Facebook page. It runs from April 1 to May 15, 2012.
Malaysia and Singapore are also joining the contest and the country with the most number of uploaded “hungry pictures” will win a 6-month supply of Snickers for their National Football Team.
Aside from that, each participating country will have their respective winners. A trip to Poland to watch the European Championship 2012 is at stake.
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