The three phases of Bayo’s controversial ad campaign

With regards to the controversial ad campaign recently released by Bayo, The Ultimate Fan received an email from Lyn Agustin, vice president of the brand.

The email came with the above photo, showing the supposed two more parts of the campaign. It was intended to be a three-part series that they would roll out “over the next few months with the intent of celebrating nationality, heritage and personality mix.”

The message of the campaign, however, “got lost along the way.”

Here’s the full context of the email:

We appreciate your feedback about our most recent ads. With the different variations and suggestions made by the public, we have decided to reveal the rest of the campaign, as a way of shedding more light on the issue.

It was meant to be a three-part series rolled out over the next few months with the intent of celebrating nationality, heritage and personality mix.

Unfortunately, the message got lost along the way. Despite this, we at BAYO, will continue our 20-year tradition of celebrating the diversity and uniqueness of every Filipino.

Thank you for your time.

Sincerely Yours,
Lyn Agustin
Vice President, BAYO

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