2NE1's Sandara Park is the new face of Penshoppe.
Sandara is the newest foreign celebrity endorser of the local clothing brand.
But, of course, she's not all that foreign to Filipinos because it was in the Philippines where she first had a showbiz career.
Before Dara, past international celebrity endorsers of Penshoppe include Zac Efron, One Direction, Ian Somerhalder, Ed Westwick and Leighton Meester.
Recently seen in the brand's campaigns are Sean O'Pry, Kendall Jenner and Cara Delevingne.
Meanwhile, Mario Maurer has been with the brand since 2011.
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