Wednesday, January 7, 2015

Justin Bieber for Calvin Klein underwear campaign

Justin Bieber is the new face and body of Calvin Klein as revealed in a series of posts on Instagram by the Canadian superstar.

Justin Bieber for Calvin Klein

The reveal started in Calvin Klein's official Instagram account a few hours back with a video clip of a man playing the drums. Although his back was to the camera, his profile, when he looked sideways, looked very much like Justin's.

Hours later, Justin posted on his Instagram account a photo of him in a Clavin Klein underwear, saying that he's now "officially a part of the legacy."

It was followed only minutes later by Calvin Klein posting a photo of the singer in jeans, being hugged (or groped) from behind by supermodel Lara Stone.

Justin Bieber and Lara Stone - Calvin Klein

Justin then posted a series of photos, tagging photographer Mert Alas in one of them.

Justin Bieber - Calvin Klein ad campaignJustin Bieber - Calvin Klein

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Photos: Instagram (justinbieber, calvinklein)

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