The President and FDCP are shelling out P2.5-M to boost the critically-acclaimed film’s chances of making it to the highly-competitive, highly-politicized world of the Oscars.
The amount will go a long way in seeing to it that Ploning gets the attention it needs and deserves in the international film community.
The filmmakers are hiring a highly-recommended public relations company, Murray Weissman and Associates to make the film highly-visible. Its producer, Panoramanila Pictures Co., is also organizing red-carpet premieres and tapping Filipino communities in the US.
Ploning director Dante Nico Garcia, who came back from Los Angeles, reports that the Philippine consulate in Los Angeles, headed by Mary Jo Aragon, has been very supportive. Aragon herself has been sending electronic invites for the exclusive screening of Ploning for prominent Filipinos in California.
Filipino businessman Mike Cucueco is financing a premiere showing in California next month. Another prominent Filipino Ted Benito, on the other hand, is organizing another premiere also showing next month.
Meanwhile, Ploning has been getting good reviews among film experts in the US. Garcia reports that the Kodak theater, where the film was screened, was filled to capacity when Ploning was shown. He was told that it’s the first time in the theater’s history that this has happened.
“One comment that struck me came from a member of the audience who said that Ploning marks the first time a film from a third world country doesn’t tackle poverty or difficulties in life. That’s our edge. Ploning has a feel-good topic. It tells a story of love minus the anger,” reports Garcia.
He adds that the Filipino businessmen in the US are going all out in supporting the film, knowing that its victory will be a big triumph for the country. It will also boost their business as well.
In the Philippines, Ploning star Judy Ann Santos is also working double time. She is organizing two events: A celebrity auction at Plaza Ibarra, Quezon City on Nov. 28 and a red-carpet ball at Rockwell Tent on Dec. 3 to raise funds for Ploning.
The auction will see stars like Judy Ann, Regine Velasquez, Ogie Alcasid, Boy Abunda, Kris Aquino and others donating clothes, accessories and others to be auctioned off.
The ball, on the other hand, taps renowned artists like Ramon Orlina, who will auction off their works. Price per plate is P10,000. There will also be a raffle draw.
Judy Ann will bring in her expertise as restaurateur to draw up the evening’s menu.
“I wake up early to talk to Makati businessmen and ask for their support, too,” she adds.
Meanwhile, Judy Ann has just launched her Scents and Blends signature collection. The new product line is an offhsoot of a joint venture between Scents and Blends and Rev’lation International, Inc., the direct selling company which launched Judy Ann’s Baby Line in 2006.
Judy Ann is looking at the new business as a way of keeping herself busy and productive when she gets married to Ryan Agoncillo and starts her own family.
“It’s easy to combine scenes and come up with a new one,” she explains. Judy Ann adds that her collection is eco-friendly and water-based. She goes for a light cologne scent to feel fresh the whole day.
Business is doing well so far. Fanny Serrano reports that Judy Ann’s collection has gone out of stock in the US weeks after it first hit the market.
If and when Ploning makes it to the Oscars, Judy Ann promises she will give Angelina Jolie a bottle of cologne from her (Judy Ann’s) collection.
“We can also give them out as souvenirs in the Oscars,” Judy Ann declares.
0 comments:
Post a Comment