ABS-CBN sustained its leadership in nationwide TV viewing across urban and rural homes in May as it hit an average audience share of 43%, or seven percentage points higher compared to GMA’s 36%, according to data from Kantar Media.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN, the only Philippine media company in FinanceAsia’s list of “Asia’s Best Companies 2015,” remains undisputed in the primetime (6PM-12MN) block after recording an average audience share of 49%, which is 17 points higher than GMA’s 32%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Led by the inspirational drama series “Nathaniel” that recorded an average national TV rating of 33.5%, Kapamilya Network’s Primetime Bida maintained its supremacy with top-caliber drama series including the recently concluded teleseryes “Forevermore” and “Inday Bote,” and the newly launched “Pangako Sa’yo.”
“Forevermore” ended on a high note as it scored an average national TV rating of 32.3% for the month of May, which is double than that of its rival program in GMA “Let the Love Begin” (16%). The finale episode of the Enrique Gil and Liza Soberano-starrer last May 22 also registered its all-time high national TV rating of 39.3%. “Inday Bote” also concluded its run strongly with an average national TV rating of 17.8% for May, compared to rival program “My Love From the Star” (10.3%).
The remake of the classic love story “Pangako Sa’yo,” which replaced “Forevermore’s” timeslot, instantly captured the hearts of TV viewers with an average national TV rating of 32.1%. The network’s primetime news program “TV Patrol” and teleserye “Bridges of Love” also continue to win the ratings game with 27% and 20.9%, respectively.
Meanwhile, more TV viewers continue to get hooked on ABS-CBN’s weekend offerings such as “Maalaala Mo Kaya” (31.2%), “Your Face Sounds Familiar” (30.6%), “Rated K” (27.6%), “Wansapanataym” (25.4%), “Home Sweetie Home” (21.5%) and “Kapamilya Mega Blockbusters” (15.1%).
Aside from leading TV viewership, ABS-CBN’s AM radio station DZMM Radyo Patrol Sais Trenta also remains unbeatable in Mega Manila in the first quarter of 2015, according to Kantar Media Radio Audience Measurement’s latest survey. DZMM continues to be the most listened AM radio station with an average audience share of 29%, compared to rival stations DWWW (21%), DZRH (16%), and DZBB (10%).
This year, ABS-CBN Corporation has been named as the Best TV Station in the country by 12 different award giving bodies from industry to universities, such as the KBP Golden Dove Awards, USTv Student’s Choice Awards, Gawad Tanglaw Awards, Aral Parangal Awards, Gawad Kamalayan Awards, Eastern Visayas State University’s (EVSU) Students’ Choice Mass Media Awards, Paragala Central Luzon Media Awards, and Andurog Awards. It was also voted the Best TV Station at the Northwest Samar State University’s Students’ Choice Awards For Radio and Television, Platinum Stallion Media Awards, UmalohokJUAN Awards, and Gandingan: UPLB Isko’t Iska’s Broadcast Choice Awards.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network. Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
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