ABS-CBN Corporation, the Philippines’ largest and leading multimedia conglomerate, scored a coup with its primetime drama series “Walang Hanggan” (The Eternal) hitting a record-high of 44% audience share or a 44.5% TV ratings last June 25 across urban and rural areas in the country, according to global audience research group Kantar Media.
“Walang Hanggan,” the undisputed number one TV program in the Philippines, has captivated millions of viewers with its gripping tale of three generations of characters caught in the intricate web of love, revenge, sacrifice, and deception. It boasts of a stellar cast led by some of the country’s most popular and award-winning actors and actresses from different decades.
The phenomenal success of the show, which is now on its extended season, is proof of ABS-CBN’s unparalleled creative excellence and mastery in producing content that answers the needs and aspirations of Filipino audiences. Viewers are connected, engaged, and inspired by the program’s characters. They could identify themselves with the characters as they face various challenges in life, draw inspiration from their triumphs, and derive fulfillment in their cathartic viewing of the series.
ABS-CBN primetime drama series have dominated the TV ratings and outperforming its rivals by big margins. ABS-CBN has consistently been producing drama series that become the country’s most-watched programs.
Apart from its interesting plot and characters, “Walang Hanggan” features a powerhouse cast composed of Coco Martin, Julia Montes, Richard Gomez, Dawn Zulueta, Paolo Avelino, Susan Roces, Helen Gamboa, Rita Avila, Eddie Gutierrez and Joel Torre.
The program has seen its viewership growing to an all-time high, especially hen Kantar Media expanded its nationwide panel of TV audiences to include households in rural areas across the country’s islands of Luzon, the Visayas, and Mindanao.
Kantar Media is one of the Philippines’ leading television (TV) audience measurement providers with capabilities in gathering TV viewing data in both digital and analog platforms. The expansion boosts Kantar Media’s reach and ability to provide its clients with complete and comprehensive data on Philippine TV viewership.
With the launch of Kantar Media’s Rural Television Audience Measurement Service beginning June 2012, a total of 6.315 million homes in rural areas across the Philippines (North Luzon, Central Luzon, South Luzon, Visayas and Mindanao) will be added to the existing 8.820 million homes in urban areas, bringing the total TV universe to 15.135 million homes nationwide. Kantar Media’s audience panel would now cover and represent 100% of the total Philippine TV viewing population.
“Walang Hanggan” airs weeknights on Philippine TV via ABS-CBN.