Bayo has just recently released an official statement expressing the brand’s “regrets to those who have been offended or felt discriminated against” by their recent campaign, “What’s Your Mix?”
The statement was released after Bayo’s said ad campaign became a controversial issue for the message of racism it conveys. Netizens bashed the brand through blogs as well as through Facebook and Twitter.
Lyn Agustin, Bayo’s vice president for product research and development, said they will immediately bring down the “What’s Your Mix?” ads that are displayed in Bayo stores nationwide. The said ads will eventually be replaced with “a better and more sensitive campaign, more sensitive to the big issues.”
“What’s Your Mix?” campaign, according to Bayo, is just all about mixing and matching clothing pieces to create a unique style, but that message wasn’t the one that comes through when you look at the ad.
The campaign had models with mixed ethnicities, who were labeled with how much foreign blood and how much Filipino blood they have, as if saying that being a pure-blooded Pinoy wasn’t good enough and was inferior to those with foreign blood.
But all’s well that ends well. Pinoy netizens were surely heard by the brand on this one.
Here is the transcript of Bayo’s official statement:
“We at BAYO deeply apologize for the message our campaign has unintentionally conveyed. We would like to express our regrets to those who have been offended or felt discriminated against.
“Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way.
“We thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity.”