In Philippine Daily Inquirer’s last 25 June 2012, it was reported that ABS-CBN has put up the Eugenio Lopez Jr Multimedia Center at the Ateneo de Manila University via a donation of P55 million worth of broadcast equipment and studio facilities for the university’s communication department. Read on.
“The competition between ABS-CBN Broadcasting Corp. and upstart TV5 seems to have spilled over onto the academic field, with the former recently completing a move certain to make wags chuckle.
“Sources told biz Buzz that the country’s biggest television network (that’s ABS-CBN, for now) has donated P55 million worth of broadcast equipment and studio facilities to the Ateneo de Manila University’s communication arts department as part of the former’s corporate social responsibility program. Of course, the move also makes sense for ABS-CBN since they will be able to tap fresh talent from the university and even identify them long before they enter the job market.
“The facilities – good enough to be used for actual broadcasts, we hear – are complemented by a program in which ABS-CBN brass regularly lecture in Ateneo’s communication arts classes. As if to underscore the growing rivalry between ABS-CBN and TV5, the facilities, dubbed the “ELJ Multimedia Center”, are located in a building facing the current “MVP Leadership Center” in Ateneo’s Loyola Heights campus. –Daxim L. Lucas”