Empower by Dingdong Dantes was launched last Saturday, February 4, 2012, at the Atrium of SM Mall of Asia.
Before the actual launch started, shirtless male models lined up in front of the Bench store in MoA encouraging everyone to watch the show at 6 PM. They were even seen at the mall's escalators holding placards with info about the event.
Fans of the actor and the brand as well watched the launch. People lined up after the event to get autographs and have their picture taken with the Kapuso hunk.
Check out the photos and video below.
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photos: pinoyexchange.com, twitter.com/benchtm
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