Piolo Pascual launches Pure Passion, a new male perfume, and It Just Gets Better, a new clothing line, courtesy of Bench. In an interview after the product launch/mini-concert at the Music Hall of SM Mall of Asia, Piolo cleared the issue of his not being part of the Blackout underwear fashion show. He said that it's his personal conviction, that when he signed up with Bench, it's specified that he would not be part of any underwear show wearing just underwear or anything sexy.
Piolo is happy that Bench is giving an all-out support for his perfume and new line of clothes. He is actually the first Filipino actor to have his name on any perfume or apparel.